The popularity of social networks is certain but does the performance sounds with return?
Hotel Social networks
Visibility on social networks
PMT Hotels makes the difference between:
1. Create an account on Facebook, Twitter and other social networks and having a certain activity and
2. to have there a real communication strategy
In the first case, the results are rarely positive or unsufisant compared to the time consumed to power the networks. In the second case, a real strategy is in place and this is how PMT Hotels performs and get excellent returns on Investment. Our methodology:
1. Preliminary study:
– Defining pre-requisites and awareness on necessary human resources
– Setting goals to achieve over the campaign period
– Defining the strategy to adopt
– Developing an action plan for the period
2.Diffusion on social networks:
– Manage pages and groups
– Network development
– Micro-blogging
3. Performance analysis:
– Exploiting the hotel’s website traffic statistics
– Evaluation of the social networks impact
4. Make adjustments (if necessary)
Go to the speed of Social Web! Among our services, we are developing Facebook applications including:
-
- Careful presentation on Facebook with useful information
- strong>A page that is revealed once the person “likes” your page: a mean to encourage people to be a fan offering to discover a dedicated offering for example…
- Integration of an online booking engine for your hotel directly on Facebook
- Surveys
- …
Shift into social web mode!