{"id":4904,"date":"2023-11-04T00:14:00","date_gmt":"2023-11-03T23:14:00","guid":{"rendered":"https:\/\/pmthotels.com\/?page_id=4904"},"modified":"2024-01-16T11:55:50","modified_gmt":"2024-01-16T10:55:50","slug":"hotel-sales-marketing-hotel-social-networks","status":"publish","type":"page","link":"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-hotel-social-networks\/","title":{"rendered":"Hotel Social networks"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1704556626987{background-image: url(https:\/\/pmthotels.com\/wp-content\/uploads\/2010\/10\/community-management-hotel-reseaux-sociaux.png?id=5418) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column]<div class=\"ult-spacer spacer-6a3a004cd12f1\" data-id=\"6a3a004cd12f1\" data-height=\"120\" data-height-mobile=\"120\" data-height-tab=\"120\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Visibility on social networks&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a3a004cd1314\" data-id=\"6a3a004cd1314\" data-height=\"60\" data-height-mobile=\"60\" data-height-tab=\"60\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602623499126{background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"ult-spacer spacer-6a3a004cd1322\" data-id=\"6a3a004cd1322\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_text_separator title=&#8221;Our solutions&#8221; color=&#8221;black&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-16ce6b68b8f41469d1765b1c5b4df9c4.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-16ce6b68b8f41469d1765b1c5b4df9c4 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-hotel-graphic-designer\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-16ce6b68b8f41469d1765b1c5b4df9c4\" title=\"Hotel Graphic Designer\"><span>Hotel Graphic Designer<\/span><\/a><\/div><div class=\"ult-spacer spacer-6a3a004cd1413\" data-id=\"6a3a004cd1413\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-b77761a33455e08c2038d3fde96b1169.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-b77761a33455e08c2038d3fde96b1169 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/sales-marketing-hotel-webmaster\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-b77761a33455e08c2038d3fde96b1169\" title=\"Hotel webmaster\"><span>Hotel webmaster<\/span><\/a><\/div><div class=\"ult-spacer spacer-6a3a004cd147a\" data-id=\"6a3a004cd147a\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-1d3cb4dadcab94a746c5edb1c469da46.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-1d3cb4dadcab94a746c5edb1c469da46 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-search-engine-optimization\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-1d3cb4dadcab94a746c5edb1c469da46\" title=\"Search engine optimization\"><span>Search engine optimization<\/span><\/a><\/div><div class=\"ult-spacer spacer-6a3a004cd14cf\" data-id=\"6a3a004cd14cf\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-fb6367d356167965d61a108799b56433.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-fb6367d356167965d61a108799b56433 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-blog-development\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-fb6367d356167965d61a108799b56433\" title=\"Blog Development\"><span>Blog Development<\/span><\/a><\/div><div class=\"ult-spacer spacer-6a3a004cd151b\" data-id=\"6a3a004cd151b\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-68fab716cceb9ecbbedd66af9c9ab7e1.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-68fab716cceb9ecbbedd66af9c9ab7e1 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-hotel-emailing-campaigns\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-68fab716cceb9ecbbedd66af9c9ab7e1\" title=\"Hotel Emailing campaigns\"><span>Hotel Emailing campaigns<\/span><\/a><\/div><div class=\"ult-spacer spacer-6a3a004cd157c\" data-id=\"6a3a004cd157c\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-6a6bc5622361dd936a7c49a379e0acd7.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-6a6bc5622361dd936a7c49a379e0acd7 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-pay-per-click-campaigns\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-6a6bc5622361dd936a7c49a379e0acd7\" title=\"Pay-Per-Click Campaigns\"><span>Pay-Per-Click Campaigns<\/span><\/a><\/div><div class=\"ult-spacer spacer-6a3a004cd15eb\" data-id=\"6a3a004cd15eb\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-8158a0b7cea0a8ba3fb3a1a6b5633807.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8158a0b7cea0a8ba3fb3a1a6b5633807 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/e-reputation\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-8158a0b7cea0a8ba3fb3a1a6b5633807\" title=\"E reputation\"><span>E-Reputation<\/span><\/a><\/div><div class=\"ult-spacer spacer-6a3a004cd1639\" data-id=\"6a3a004cd1639\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"ult-spacer spacer-6a3a004cd1643\" data-id=\"6a3a004cd1643\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>The popularity of social networks is certain but does the performance sounds with return?<\/strong><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">PMT Hotels makes the difference between:<br \/>\n1. Create an account on Facebook, Twitter and other social networks and having a certain activity and<br \/>\n2. to have there a <strong>real communication strategy<\/strong><br \/>\nIn the first case, the results are rarely positive or unsufisant compared to the time consumed to power the networks. In the second case, a real strategy is in place and this is how PMT Hotels performs and get excellent returns on Investment. <strong>Our methodology:<\/strong><\/p>\n<p><strong>1. Preliminary study:<\/strong><br \/>\n&#8211; Defining <strong>pre-requisites<\/strong> and awareness on necessary human resources<br \/>\n&#8211; Setting <strong>goals <\/strong>to achieve over the campaign period<br \/>\n&#8211; Defining the <strong>strategy <\/strong>to adopt<br \/>\n&#8211; Developing an <strong>action plan<\/strong> for the period<br \/>\n<strong>2.Diffusion on social networks:<\/strong><br \/>\n&#8211; Manage pages and groups<br \/>\n&#8211; Network development<br \/>\n&#8211; Micro-blogging<br \/>\n<strong>3. Performance analysis:<\/strong><br \/>\n&#8211; Exploiting the hotel&#8217;s website traffic statistics<br \/>\n&#8211; Evaluation of the social networks impact<br \/>\n<strong>4. <strong>Make adjustments<\/strong> (if necessary)<\/strong><\/p>\n<p style=\"text-align: justify;\">Go to the speed of Social Web! Among\u00a0our\u00a0services,\u00a0<strong>we\u00a0are developing\u00a0Facebook applications<\/strong> including:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Careful presentation\u00a0on\u00a0Facebook\u00a0with\u00a0useful information<\/li>\n<li>strong&gt;A page\u00a0that\u00a0is revealed\u00a0once\u00a0the\u00a0person\u00a0&#8220;likes&#8221;\u00a0your page:\u00a0a mean to\u00a0encourage people\u00a0to\u00a0be\u00a0a fan\u00a0offering\u00a0to\u00a0discover a dedicated offering\u00a0for example&#8230;<\/li>\n<li><strong>Integration of\u00a0an\u00a0online\u00a0booking engine<\/strong> for your\u00a0hotel\u00a0directly\u00a0on\u00a0Facebook<\/li>\n<li>Surveys<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Shift into social web mode!<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column]<div class=\"ult-spacer spacer-6a3a004cd164d\" data-id=\"6a3a004cd164d\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;PMT Hotels in the French press&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a3a004cd1656\" data-id=\"6a3a004cd1656\" data-height=\"44\" data-height-mobile=\"44\" data-height-tab=\"44\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;4130&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_rounded&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;4127&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_rounded&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;4124&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_rounded&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1704556626987{background-image: url(https:\/\/pmthotels.com\/wp-content\/uploads\/2010\/10\/community-management-hotel-reseaux-sociaux.png?id=5418) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Visibility on social networks&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602623499126{background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_text_separator title=&#8221;Our solutions&#8221; color=&#8221;black&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] The popularity of social networks is certain but does the performance sounds with return? [\/vc_column_text][vc_column_text] PMT Hotels makes the difference between: 1. Create an account on&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4967,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-4904","page","type-page","status-publish","hentry","description-off"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Improve the hotel&#039;s visibility on social networks (Facebook, Twitter, Instagram, Pinterest, etc.)\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-hotel-social-networks\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PMT Hotels | Audit, Conseil, Formation et Accompagnement 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