{"id":4897,"date":"2023-11-03T23:53:51","date_gmt":"2023-11-03T22:53:51","guid":{"rendered":"https:\/\/pmthotels.com\/?page_id=4897"},"modified":"2024-01-16T13:25:01","modified_gmt":"2024-01-16T12:25:01","slug":"hotel-sales-marketing-pay-per-click-campaigns","status":"publish","type":"page","link":"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-pay-per-click-campaigns\/","title":{"rendered":"Pay-Per-Click Campaigns"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1704555666174{background-image: url(https:\/\/pmthotels.com\/wp-content\/uploads\/2010\/06\/pay-per-click-hotelier.jpg?id=5406) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column]<div class=\"ult-spacer spacer-69e8bfd0d165c\" data-id=\"69e8bfd0d165c\" data-height=\"120\" data-height-mobile=\"120\" data-height-tab=\"120\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Increase the hotel&#8217;s visibility on the web&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69e8bfd0d1683\" data-id=\"69e8bfd0d1683\" data-height=\"90\" data-height-mobile=\"90\" data-height-tab=\"90\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602623499126{background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"ult-spacer spacer-69e8bfd0d1699\" data-id=\"69e8bfd0d1699\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_text_separator title=&#8221;Our solutions&#8221; color=&#8221;black&#8221;]<div class=\"ult-spacer spacer-69e8bfd0d16ac\" data-id=\"69e8bfd0d16ac\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-16ce6b68b8f41469d1765b1c5b4df9c4.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-16ce6b68b8f41469d1765b1c5b4df9c4 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-hotel-graphic-designer\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-16ce6b68b8f41469d1765b1c5b4df9c4\" title=\"Hotel Graphic Designer\"><span>Hotel Graphic Designer<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8bfd0d17c4\" data-id=\"69e8bfd0d17c4\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-b77761a33455e08c2038d3fde96b1169.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-b77761a33455e08c2038d3fde96b1169 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/sales-marketing-hotel-webmaster\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-b77761a33455e08c2038d3fde96b1169\" title=\"Hotel webmaster\"><span>Hotel webmaster<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8bfd0d1843\" data-id=\"69e8bfd0d1843\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-1d3cb4dadcab94a746c5edb1c469da46.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-1d3cb4dadcab94a746c5edb1c469da46 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-search-engine-optimization\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-1d3cb4dadcab94a746c5edb1c469da46\" title=\"Search engine optimization\"><span>Search engine optimization<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8bfd0d18ac\" data-id=\"69e8bfd0d18ac\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-fb6367d356167965d61a108799b56433.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-fb6367d356167965d61a108799b56433 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-blog-development\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-fb6367d356167965d61a108799b56433\" title=\"Blog Development\"><span>Blog Development<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8bfd0d190c\" data-id=\"69e8bfd0d190c\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-68fab716cceb9ecbbedd66af9c9ab7e1.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-68fab716cceb9ecbbedd66af9c9ab7e1 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-hotel-emailing-campaigns\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-68fab716cceb9ecbbedd66af9c9ab7e1\" title=\"Hotel Emailing campaigns\"><span>Hotel Emailing campaigns<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8bfd0d1953\" data-id=\"69e8bfd0d1953\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-4deda0fa8e2bfa88e72961c26941eca5.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4deda0fa8e2bfa88e72961c26941eca5 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-hotel-social-networks\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-4deda0fa8e2bfa88e72961c26941eca5\" title=\"Hotel Social networks\"><span>Hotel Social networks<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8bfd0d1992\" data-id=\"69e8bfd0d1992\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-8158a0b7cea0a8ba3fb3a1a6b5633807.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8158a0b7cea0a8ba3fb3a1a6b5633807 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/e-reputation\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-8158a0b7cea0a8ba3fb3a1a6b5633807\" title=\"E reputation\"><span>E-Reputation<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8bfd0d19cd\" data-id=\"69e8bfd0d19cd\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"ult-spacer spacer-69e8bfd0d19d8\" data-id=\"69e8bfd0d19d8\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: justify;\">On the Internet, hotels and more generally the Travel industry, are among the most competitive markets and the most important in terms of Revenue.<\/p>\n<p style=\"text-align: justify;\">An independent hotel or a hotel group, if he develops a website to sell its rooms on the web, must necessarily work on his positioning.<\/p>\n<p style=\"text-align: justify;\">The SEO can focus on a limited number of keywords or keyword combinations. <strong>The advantage of PPC Campaigns (Pay-Per-Click Campaigns or Sponsored links campaigns) is to increase the number of keywords on which the hotel appears in:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify; padding-left: 30px;\"><strong>Building on keyword combinations unachievable by SEO<\/strong> (as too competitive)<\/li>\n<li style=\"text-align: justify; padding-left: 30px;\"><strong>Broadening the scope to other combinations of keywords<\/strong> that characterize your product (product, location, clientele, lifestyle, services, promotions&#8230;)<\/li>\n<li style=\"text-align: justify; padding-left: 30px;\"><strong>By taking advantage of important events<\/strong> that may impact on your business (sporting events, festivals, fairs&#8230;)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Also, as part of opening a hotel or a change of name implying a new domain name without precedence, PPC Campaigns can be a way to be immediately present on keywords that SEO (longer) has not yet managed to achieve.<\/p>\n<p style=\"text-align: justify;\"><strong>The objective of our keyword campaigns is to provide maximum traffic level with the best positioning on results pages, with a cost per click optimized.<\/strong><\/p>\n<p style=\"text-align: justify;\">We manage campaigns on the major engines: Google adwords, Operture (Yahoo, MSN&#8230;) and Bing.<\/p>\n<p style=\"text-align: justify;\">Your budget to advertisers (search engines) is fully adjustable day by day. PMT Hotels advises on the optimal times to lauch campaigns and budgets to predict. <strong>Our expertise in hospitality is a definite asset in the results we get.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>PMT Hotels is committed to develop tools for measuring the performance of campaigns:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify; padding-left: 30px;\">Exploiting the website traffic statistics (eg Google Analytics) and<\/li>\n<li style=\"text-align: justify; padding-left: 30px;\">Preparing a monthly activity report of actions undertaken and achieved results.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column]<div class=\"ult-spacer spacer-69e8bfd0d19e2\" data-id=\"69e8bfd0d19e2\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;PMT Hotels in the French press&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69e8bfd0d19eb\" data-id=\"69e8bfd0d19eb\" data-height=\"44\" data-height-mobile=\"44\" data-height-tab=\"44\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;4130&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_rounded&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;4127&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_rounded&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;4124&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_rounded&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1704555666174{background-image: url(https:\/\/pmthotels.com\/wp-content\/uploads\/2010\/06\/pay-per-click-hotelier.jpg?id=5406) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Increase the hotel&#8217;s visibility on the web&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602623499126{background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_text_separator title=&#8221;Our solutions&#8221; color=&#8221;black&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] On the Internet, hotels and more generally the Travel industry, are among the most competitive markets and the most important in terms of&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4967,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-4897","page","type-page","status-publish","hentry","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/pages\/4897"}],"collection":[{"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/comments?post=4897"}],"version-history":[{"count":7,"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/pages\/4897\/revisions"}],"predecessor-version":[{"id":5663,"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/pages\/4897\/revisions\/5663"}],"up":[{"embeddable":true,"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/pages\/4967"}],"wp:attachment":[{"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/media?parent=4897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}