{"id":4882,"date":"2023-11-02T18:12:49","date_gmt":"2023-11-02T17:12:49","guid":{"rendered":"https:\/\/pmthotels.com\/?page_id=4882"},"modified":"2024-01-16T12:05:33","modified_gmt":"2024-01-16T11:05:33","slug":"hotel-sales-marketing-search-engine-optimization","status":"publish","type":"page","link":"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-search-engine-optimization\/","title":{"rendered":"Search engine optimization"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1704552041564{background-image: url(https:\/\/pmthotels.com\/wp-content\/uploads\/2010\/10\/referencement-naturel-de-site-internet-hotel1.jpg?id=5378) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column]<div class=\"ult-spacer spacer-69e8c33383615\" data-id=\"69e8c33383615\" data-height=\"120\" data-height-mobile=\"120\" data-height-tab=\"120\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Promoting direct booking&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69e8c33383635\" data-id=\"69e8c33383635\" data-height=\"90\" data-height-mobile=\"90\" data-height-tab=\"90\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text]<\/p>\n<h3>Solutions d\u2019accompagnement dans un projet d\u2019ouverture ou de repositionnement d\u2019h\u00f4tel<\/h3>\n<p><link rel='stylesheet' id='go-pricing-skin-red' href='https:\/\/pmthotels.com\/wp-content\/plugins\/go_pricing\/assets\/css\/go_pricing_skin_red.css?ver=3.4' type='text\/css' media='all' \/><style type=\"text\/css\">@import url(https:\/\/pmthotels.com\/wp-content\/plugins\/go_pricing\/assets\/lib\/font_awesome\/css\/font-awesome.min.css); #go-pricing-table-4463 .gw-go { margin-left:-10px; } #go-pricing-table-4463 .gw-go-col { margin-left:10px; } #go-pricing-table-4463 .gw-go-col-wrap { min-width:130px; } #go-pricing-table-4463 .gw-go { visibility:inherit; }<\/style><style>@media only screen and (min-width: 480px) and (max-width: 767px) { #go-pricing-table-4463 .gw-go-col-wrap { width:50%; } }<\/style><style>@media only screen and (min-width: 480px) and (max-width: 767px) { .gw-go-tooltip { left:50% !important; right:auto !important; transform: translateX(-50%) !important; margin-left:0!important; } .gw-go-tooltip-content:before { right:auto !important; left:50% !important; margin-left:-6px !important; } }<\/style><style>@media only screen and (max-width: 479px) { #go-pricing-table-4463 .gw-go-col-wrap { width:100%; } }<\/style><style>@media only screen and (max-width: 479px) { .gw-go-tooltip { left:50% !important; right:auto !important; transform: translateX(-50%) !important; margin-left:0!important; } .gw-go-tooltip-content:before { right:auto !important; left:50% !important; margin-left:-6px !important; } }<\/style><div id=\"go-pricing-table-4463\" class=\"go-pricing\" style=\"margin-bottom:20px;\"><div class=\"gw-go gw-go-clearfix gw-go-4cols\" data-id=\"4463\" data-colnum=\"4\" data-equalize=\"{&quot;column&quot;:1,&quot;body&quot;:1,&quot;footer&quot;:1}\" data-views=\"{&quot;tp&quot;:{&quot;min&quot;:768,&quot;max&quot;:959,&quot;cols&quot;:&quot;&quot;},&quot;ml&quot;:{&quot;min&quot;:480,&quot;max&quot;:767,&quot;cols&quot;:2},&quot;mp&quot;:{&quot;min&quot;:&quot;&quot;,&quot;max&quot;:479,&quot;cols&quot;:1}}\"><div class=\"gw-go-col-wrap gw-go-col-wrap-0 gw-go-hover\" data-current=\"1\" data-col-index=\"0\"><div class=\"gw-go-col gw-go-red3a\"><div class=\"gw-go-col-inner\"><div class=\"gw-go-col-inner-layer\"><\/div><div class=\"gw-go-col-inner-layer-over\"><\/div><div class=\"gw-go-header\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pmthotels.com\/wp-content\/uploads\/2014\/11\/hotel-sales-marketing-solutions-pmthotels-200-95.jpg\" width=\"290\" height=\"145\" ><\/div><ul class=\"gw-go-body\"><li data-row-index=\"0\"><div class=\"gw-go-body-cell\">Cr\u00e9ation Site Internet <i class=\"fa fa-search\"><\/i><div class=\"gw-go-tooltip-content\" style=\"width:130px; color:#333333; background-color:#9D9D9D; border-color:#9D9D9D;\">Sur devis<\/div><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"1\"><div class=\"gw-go-body-cell\">Adapt\u00e9 aux mobiles <i class=\"fa fa-search\"><\/i><div class=\"gw-go-tooltip-content\" style=\"width:130px; color:#333333; background-color:#9D9D9D; border-color:#9D9D9D;\">D\u00e9veloppement sous forme <strong>\"Responsive\"<\/strong>, c'est \u00e0 dire qui s'adapte automatiquement au format des \u00e9crans<\/div><\/div><\/li><li data-row-index=\"2\"><div class=\"gw-go-body-cell\">Administrable <i class=\"fa fa-search\"><\/i><div class=\"gw-go-tooltip-content\" style=\"width:130px; color:#333333; background-color:#9D9D9D; border-color:#9D9D9D;\">Enti\u00e8rement administrable: textes, images, menus, ajout de nouvelles pages...<\/div><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"3\"><div class=\"gw-go-body-cell\">Formation Back office<\/div><\/li><li data-row-index=\"4\"><div class=\"gw-go-body-cell\">Moteur de r\u00e9servation <i class=\"fa fa-search\"><\/i><div class=\"gw-go-tooltip-content\" style=\"width:130px; color:#333333; background-color:#9D9D9D; border-color:#9D9D9D;\">Int\u00e9gration au choix d'un moteur de r\u00e9servation<\/div><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"5\"><div class=\"gw-go-body-cell\">R\u00e9f\u00e9rencement naturel<\/div><\/li><li data-row-index=\"6\"><div class=\"gw-go-body-cell\">Support <i class=\"fa fa-search\"><\/i><div class=\"gw-go-tooltip-content\" style=\"width:130px; color:#333333; background-color:#9D9D9D; border-color:#9D9D9D;\"><strong>Aide \u00e0 l'emploi du Back office<\/strong>: ajout d'images, de vid\u00e9os, de pages, d'articles d'actualit\u00e9, d'\u00e9l\u00e9ments de menus...<\/div><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"7\"><div class=\"gw-go-body-cell\">Maintenance <i class=\"fa fa-search\"><\/i><div class=\"gw-go-tooltip-content\" style=\"width:130px; color:#333333; background-color:#9D9D9D; border-color:#9D9D9D;\">Gestion pour le compte de l'h\u00f4tel des \u00e9l\u00e9ments \u00e0 modifier sur le site (pages, textes, images, vid\u00e9os...) hors d\u00e9veloppements.<\/div><\/div><\/li><li data-row-index=\"8\"><div class=\"gw-go-body-cell\">Boutique en ligne <i class=\"fa fa-search\"><\/i><div class=\"gw-go-tooltip-content\" style=\"width:130px; color:#333333; background-color:#9D9D9D; border-color:#9D9D9D;\">Vente en ligne de coffrets, produits de l'h\u00f4tel...<\/div><\/div><\/li><\/ul><div class=\"gw-go-footer-wrap\"><div class=\"gw-go-footer-spacer\"><\/div><div class=\"gw-go-footer\"><div class=\"gw-go-footer-rows\"><div class=\"gw-go-footer-row\" data-row-index=\"0\"><div class=\"gw-go-footer-row-inner\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"gw-go-col-wrap gw-go-col-wrap-1 gw-go-hover\" data-current=\"1\" data-col-index=\"1\"><div class=\"gw-go-col gw-go-red3d gw-go-shadow2\"><div class=\"gw-go-col-inner\"><div class=\"gw-go-col-inner-layer\"><\/div><div class=\"gw-go-col-inner-layer-over\"><\/div><div class=\"gw-go-header\"><div class=\"gw-go-header-top\"><h3>Access<\/h3><div class=\"gw-go-coin-wrap\"><div class=\"gw-go-coinf\"><div><small><\/small><\/div><\/div><div class=\"gw-go-coinb\"><div><small><\/small><\/div><\/div><\/div><\/div><div class=\"gw-go-header-bottom\"><\/div><\/div><ul class=\"gw-go-body\"><li data-row-index=\"0\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"1\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li data-row-index=\"2\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"3\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li data-row-index=\"4\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"5\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-light-minus\"><\/span><\/div><\/li><li data-row-index=\"6\"><div class=\"gw-go-body-cell\">1 mois offert<\/div><\/li><li class=\"gw-go-even\" data-row-index=\"7\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-light-minus\"><\/span><\/div><\/li><li data-row-index=\"8\"><div class=\"gw-go-body-cell\">en option<\/div><\/li><\/ul><div class=\"gw-go-footer-wrap\"><div class=\"gw-go-footer-spacer\"><\/div><div class=\"gw-go-footer\"><div class=\"gw-go-footer-rows\"><div class=\"gw-go-footer-row\" data-row-index=\"0\"><div class=\"gw-go-footer-row-inner\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"gw-go-col-wrap gw-go-col-wrap-2 gw-go-hover\" data-current=\"1\" data-col-index=\"2\"><div class=\"gw-go-col gw-go-red3d gw-go-shadow2\"><div class=\"gw-go-col-inner\"><div class=\"gw-go-col-inner-layer\"><\/div><div class=\"gw-go-col-inner-layer-over\"><\/div><div class=\"gw-go-ribbon-right\"><img decoding=\"async\" src=\"http:\/\/pmthotels.com\/wp-content\/uploads\/2014\/11\/preference-pmthotels.png\" alt=\"\"><\/div><div class=\"gw-go-header\"><div class=\"gw-go-header-top\"><h3>Advanced<\/h3><div class=\"gw-go-coin-wrap\"><div class=\"gw-go-coinf\"><div><small><\/small><\/div><\/div><div class=\"gw-go-coinb\"><div><small><\/small><\/div><\/div><\/div><\/div><div class=\"gw-go-header-bottom\"><\/div><\/div><ul class=\"gw-go-body\"><li data-row-index=\"0\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"1\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li data-row-index=\"2\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"3\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li data-row-index=\"4\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"5\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li data-row-index=\"6\"><div class=\"gw-go-body-cell\">1 mois offert<\/div><\/li><li class=\"gw-go-even\" data-row-index=\"7\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-light-minus\"><\/span><\/div><\/li><li data-row-index=\"8\"><div class=\"gw-go-body-cell\">en option<\/div><\/li><\/ul><div class=\"gw-go-footer-wrap\"><div class=\"gw-go-footer-spacer\"><\/div><div class=\"gw-go-footer\"><div class=\"gw-go-footer-rows\"><div class=\"gw-go-footer-row\" data-row-index=\"0\"><div class=\"gw-go-footer-row-inner\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"gw-go-col-wrap gw-go-col-wrap-3 gw-go-hover\" data-current=\"1\" data-col-index=\"3\"><div class=\"gw-go-col gw-go-red3d gw-go-shadow2\"><div class=\"gw-go-col-inner\"><div class=\"gw-go-col-inner-layer\"><\/div><div class=\"gw-go-col-inner-layer-over\"><\/div><div class=\"gw-go-header\"><div class=\"gw-go-header-top\"><h3>Addict<\/h3><div class=\"gw-go-coin-wrap\"><div class=\"gw-go-coinf\"><div><small><\/small><\/div><\/div><div class=\"gw-go-coinb\"><div><small><\/small><\/div><\/div><\/div><\/div><div class=\"gw-go-header-bottom\"><\/div><\/div><ul class=\"gw-go-body\"><li data-row-index=\"0\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"1\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li data-row-index=\"2\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"3\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li data-row-index=\"4\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li class=\"gw-go-even\" data-row-index=\"5\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li data-row-index=\"6\"><div class=\"gw-go-body-cell\">illimit\u00e9<\/div><\/li><li class=\"gw-go-even\" data-row-index=\"7\"><div class=\"gw-go-body-cell\"><span class=\"gw-go-icon-red-ok\"><\/span><\/div><\/li><li data-row-index=\"8\"><div class=\"gw-go-body-cell\">en option<\/div><\/li><\/ul><div class=\"gw-go-footer-wrap\"><div class=\"gw-go-footer-spacer\"><\/div><div class=\"gw-go-footer\"><div class=\"gw-go-footer-rows\"><div class=\"gw-go-footer-row\" data-row-index=\"0\"><div class=\"gw-go-footer-row-inner\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602623499126{background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"ult-spacer spacer-69e8c33384c49\" data-id=\"69e8c33384c49\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_text_separator title=&#8221;Our solutions&#8221; color=&#8221;black&#8221;]<div class=\"ult-spacer spacer-69e8c33384c5d\" data-id=\"69e8c33384c5d\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-16ce6b68b8f41469d1765b1c5b4df9c4.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-16ce6b68b8f41469d1765b1c5b4df9c4 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-hotel-graphic-designer\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-16ce6b68b8f41469d1765b1c5b4df9c4\" title=\"Hotel Graphic Designer\"><span>Hotel Graphic Designer<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8c33384d78\" data-id=\"69e8c33384d78\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-b77761a33455e08c2038d3fde96b1169.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-b77761a33455e08c2038d3fde96b1169 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/sales-marketing-hotel-webmaster\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-b77761a33455e08c2038d3fde96b1169\" title=\"Hotel webmaster\"><span>Hotel webmaster<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8c33384e02\" data-id=\"69e8c33384e02\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-fb6367d356167965d61a108799b56433.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-fb6367d356167965d61a108799b56433 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-blog-development\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-fb6367d356167965d61a108799b56433\" title=\"Blog Development\"><span>Blog Development<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8c33384e60\" data-id=\"69e8c33384e60\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-68fab716cceb9ecbbedd66af9c9ab7e1.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-68fab716cceb9ecbbedd66af9c9ab7e1 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-hotel-emailing-campaigns\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-68fab716cceb9ecbbedd66af9c9ab7e1\" title=\"Hotel Emailing campaigns\"><span>Hotel Emailing campaigns<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8c33384eb1\" data-id=\"69e8c33384eb1\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-6a6bc5622361dd936a7c49a379e0acd7.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-6a6bc5622361dd936a7c49a379e0acd7 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-pay-per-click-campaigns\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-6a6bc5622361dd936a7c49a379e0acd7\" title=\"Pay-Per-Click Campaigns\"><span>Pay-Per-Click Campaigns<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8c33384efb\" data-id=\"69e8c33384efb\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-4deda0fa8e2bfa88e72961c26941eca5.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-4deda0fa8e2bfa88e72961c26941eca5 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/hotel-sales-marketing-hotel-social-networks\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-4deda0fa8e2bfa88e72961c26941eca5\" title=\"Hotel Social networks\"><span>Hotel Social networks<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8c33384f3c\" data-id=\"69e8c33384f3c\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-8158a0b7cea0a8ba3fb3a1a6b5633807.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-8158a0b7cea0a8ba3fb3a1a6b5633807 > i {\n  margin-right: 8px;\n}<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/pmthotels.com\/en\/marketing-communication\/e-reputation\/\" class=\"default-btn-shortcode dt-btn dt-btn-m fadeIn animate-element animation-builder link-hover-off full-width-btn \" id=\"default-btn-8158a0b7cea0a8ba3fb3a1a6b5633807\" title=\"E reputation\"><span>E-Reputation<\/span><\/a><\/div><div class=\"ult-spacer spacer-69e8c33384f8f\" data-id=\"69e8c33384f8f\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][vc_column width=&#8221;2\/3&#8243;]<div class=\"ult-spacer spacer-69e8c33384f9c\" data-id=\"69e8c33384f9c\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><strong>Search Engine Optimization (SEO) is the most important issue for a hotel website.<\/strong><\/p>\n<p style=\"text-align: justify;\">Unless the brand awareness is huge enough to generate a sufficient direct traffic, a website may be graphically beautiful but if it is not optimized for natural search performance it will not reach the desired one.<\/p>\n<p style=\"text-align: justify;\"><strong>Optimizing the SEO is required<\/strong> and we recommend that it is to be studied from the conception of the website of the hotel. In the hotel sector is among the most competitive industries on the Internet, we develop and continuously improve our SEO strategy specialized for hotels.<\/p>\n<p style=\"text-align: justify;\">Our approach revolves around 3 axes:<\/p>\n<ol>\n<li><strong>The Content:<\/strong> It is the content that users seek. The techniques of search engines are moving more and more on assessing the suitability of the website content in relation to keywords requests. That&#8217;s how they rank websites.<\/li>\n<li><strong>The Links:<\/strong> This is the barometer of the &#8220;popularity&#8221; of the website for search engines. Google, in particular, measures the interest assumed for the content of the website by the quantitative and qualitative analysis of links driving to the website.<\/li>\n<li><strong>The Technique:<\/strong> It is working on the structure of the site, tell the search engines what is most important and what is less.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">As part of our missions of hotel or hotel group website SEO, we begin with a <strong>preliminary study<\/strong> that allows to:<\/p>\n<ol>\n<li><strong>Set targets<\/strong> (markets, geo-location, type of clients&#8230;)<\/li>\n<li><strong>Define objectives <\/strong>in light of questions to consider:\n<ul>\n<li>Why do they visit your site?<\/li>\n<li>What are they looking for? What information?<\/li>\n<li>Why do they prefer your site rather than your competitors?<\/li>\n<li>What will they find more, better, different, more original&#8230;?<\/li>\n<\/ul>\n<\/li>\n<li><strong>Study the competition<\/strong> through the structure of their websites, the code they use, the SEO techniques already used, their reputation and positioning&#8230;<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Following this study, we study and define the guidelines in terms of structure and keywords (those with the greatest potential for your website).<\/p>\n<p style=\"text-align: justify;\">Alongside the implementation of guidances which is our mission, we also offer our hotel clients, especially for teams responsible for updating the website content (new text descriptions, promotions, images&#8230;), <strong>training on SEO<\/strong>. The objective of this training, during one to two\u00a0days, is not to learn to do SEO, but to <strong>be aware of proper methods of adding content to promote the listing<\/strong>. This training can be supported by the FAFIH (in France only).<\/p>\n<p style=\"text-align: justify;\">PMT Hotels is committed through its mission of SEO to<strong> implement ways to measure the performance of the mission by expoiting traffic statistics of the website and also by preparing a monthly\u00a0report of hotel positioning on Google and compared to preselected hotel competitors<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Our mission may be accompanied by <strong>Pay-Per-Click campaigns<\/strong> (Sponsored links) allowing firstly, to bet on keywords unattainable by the SEO (too competitive) and secondly to broaden your scope action on other combinations of keywords and by communicating about events that impact your business. <strong>More information about our PPC Campaigns&#8230;<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column]<div class=\"ult-spacer spacer-69e8c33384fa5\" data-id=\"69e8c33384fa5\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_custom_heading text=&#8221;PMT Hotels in the French press&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-69e8c33384fb0\" data-id=\"69e8c33384fb0\" data-height=\"44\" data-height-mobile=\"44\" data-height-tab=\"44\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;4130&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_rounded&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;4127&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_rounded&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;4124&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221; style=&#8221;vc_box_rounded&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1704552041564{background-image: url(https:\/\/pmthotels.com\/wp-content\/uploads\/2010\/10\/referencement-naturel-de-site-internet-hotel1.jpg?id=5378) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column][vc_custom_heading source=&#8221;post_title&#8221; font_container=&#8221;tag:h1|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_custom_heading text=&#8221;Promoting direct booking&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_column_text] Solutions d\u2019accompagnement dans un projet d\u2019ouverture ou de repositionnement d\u2019h\u00f4tel [\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1602623499126{background-color: #f4f4f4 !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_text_separator title=&#8221;Our solutions&#8221; color=&#8221;black&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] Search Engine Optimization (SEO) is the most important issue for a hotel website. Unless the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4967,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"footnotes":""},"class_list":["post-4882","page","type-page","status-publish","hentry","description-off"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/pages\/4882"}],"collection":[{"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/comments?post=4882"}],"version-history":[{"count":8,"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/pages\/4882\/revisions"}],"predecessor-version":[{"id":5656,"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/pages\/4882\/revisions\/5656"}],"up":[{"embeddable":true,"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/pages\/4967"}],"wp:attachment":[{"href":"https:\/\/pmthotels.com\/en\/wp-json\/wp\/v2\/media?parent=4882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}